United Way of Delta County changed its approach to serving the community in late 2019. The traditional model of workplace campaigns and payroll deductions was replaced with an "issue-focused" approach, as described by Executive Director Julie Mallard.
The traditional model for decades and decades was the workplace campaign — you’d go in and ask people to give money from payroll deductions, and that was really the bread and butter of United
The organization is now focused on school readiness, and recently hosted a Family Academy event at Bay College. The event featured literacy-based activities and free books, including a popular Rhythm and Rhyme station where children learned how music and rhythm boost literacy skills.
Author's summary: United Way of Delta County shifted focus to school readiness.