DirecTV's New AI Screensaver Ad
DirecTV is partnering with Glance to introduce a new "AI-commerce experience" screensaver mode, raising concerns about AI-powered advertising.
The US-based television provider is using AI-generated screensaver technology, powered by Google Gemini, to deliver interactive content to users during idle times.
DirecTV is injecting a dose of AI-generated screensaver technology into your video feed, in what appears to be an all-new style of advertisement delivery.
- Glance delivers dynamically adjustable "AI-powered content and commerce screensavers" to TVs.
- The system allows for interactive on-screen AI avatars with purchasable sets of clothing, furniture, and more.
Author's summary: DirecTV introduces AI-powered screensaver ads with Glance.
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