Positivity on the Rise in Entertainment
Despite cynicism and negativity dominating news cycles, the entertainment industry is experiencing a surge in positive content.
Audiences are seeking uplifting stories, and
[Positivity] is clearly an important need, given the power of advertising to shape hearts and minds in America and the amount of negativity that Americans are seeing on their social media and news feeds, said Dave Morgan, president and CEO of Simulmedia. He notes an uptick in positive ads, stating
We are seeing more positive messages on television this year.
- Networks like Great American Family and UPtv are contributing to the increase in uplifting content on television.
- UPtv is hosting its second annual UPlift Someone Day to encourage more positivity.
Author's summary: Positivity rises in entertainment.
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