Who Won Fashion Month SS26 on Social Media?
Big-name celebrities drove the bulk of social engagement from the Spring/Summer 2026 shows.
Brands tapped into fandoms and cultural crossovers, utilizing talent trends to drive global reach and high engagement.
This included Thai actors, TV stars like The Summer I Turned Pretty's Christopher Briney, and long-term brand ambassadors from Hollywood and K-pop.
Brands of all sizes are tapping talent trends, prioritising the ever-growing influence of Thai actors, of-the-moment TV stars and long-term brand ambassadors from Hollywood and K-pop, to drive global reach and high engagement.
Author's summary: Celebrities drive social engagement in SS26 fashion month.
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