Taylor Swift Inspires $2M Fundraiser for Sea Otters
The Monterey Bay Aquarium has raised over $2 million for sea otter conservation in just two days, thanks to Taylor Swift wearing a vintage aquarium shirt.
Swift wore the vintage shirt, which features two otters floating on their backs, in a release party movie for her new album "The Life of a Showgirl". This sparked a frenzy among her fans, who sought to buy the shirt, which was last produced in the 1990s.
The aquarium, flooded with calls about the shirt, decided to re-release it as part of a special campaign to raise $1.3 million, a nod to Swift's favorite number, according to Liz MacDonald, the aquarium's director of content strategy.
The aquarium's goal was to raise $1.3 million, a nod to Swift's favorite number.
- The fundraiser was inspired by Taylor Swift wearing a vintage Monterey Bay Aquarium shirt.
- The aquarium raised over $2 million in just two days.
- The shirt features two otters floating on their backs and was last produced in the 1990s.
Author's summary: Taylor Swift's vintage shirt sparks $2M fundraiser.