Douglas Dulgarian describes food that doesn't taste commercial as "Disney bread." This phrase is mentioned in the song 'trainers' from They Are Gutting a Body of Water's new album LOTTO, highlighting the awareness that music can also sound uncommercial, even if it's free.
As a pioneering band in modern shoegaze, They Are Gutting a Body of Water could have capitalized on a watered-down version of their sound, especially with their first LP on ATO Records in NYC. However, they chose not to shroud their music in artificial layers and instead opted for meaningful lyrics.
music can sound just like that, even when it costs nothing
They Are Gutting a Body of Water's decision to stay true to their sound is a testament to their artistic integrity. Author's summary: They Are Gutting a Body of Water releases a genuine album.