The HbbTV Association has unveiled the programme and speaker line-up for the 13th HbbTV Symposium and Awards, set to take place on 12-13 November 2025 in Istanbul.
Co-hosted with Turkish addressable TV solutions provider TVekstra, the annual event will bring together broadcasters, manufacturers, and technology leaders from across the connected TV industry.
This year’s conference will place a strong emphasis on addressable advertising, monetisation strategies and new business opportunities for broadcasters and platform operators.
It will also explore how hybrid TV standards are expanding into emerging markets such as the MENA, Arab and Asian regions, where HbbTV-based services are gaining traction across broadcast and streaming ecosystems.
Author summary: HbbTV Symposium 2025 in Istanbul.