Casual Dining Struggles in 2024
Casual dining restaurant brands, including Applebee's, faced a difficult year in 2024, with three out of four concepts experiencing declines in sales and units.
John Peyton, CEO of Dine Brands, said evolving guest expectations and economic shifts resulted in a challenging year.
Applebee's, owned by Dine Brands, saw sales fall by more than 5 percent and its unit count shrink, despite having over 1,600 locations in the United States and other countries.
- Applebee's: sales fell by more than 5 percent, unit count shrunk
- Johnny Rockets: strong international presence, specializes in American classics
- The Melting Pot: leadership remains committed to the experience
Author's summary: Casual dining brands struggled in 2024 due to changing guest expectations and economic shifts.
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