Building Trust Through Authentic Branding
Realtors can stand out online by defining a clear, human brand voice rooted in their values while showing personality, consistency and authenticity across every post.
According to Rachel Karten, a social media consultant and author, brands often sound similar in their online presence.
If you go to the comment section of any viral post right now, all the brands are commenting and they all sound exactly the same, she says.
This phenomenon highlights the importance of creating a distinct brand identity, particularly through a brand's voice, which expresses its values, point of view, and attitudes.
Author's summary: Authentic branding helps businesses stand out online.
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